Composite door manufacturer Doorsmart Ltd added Distinction’s nxt-gen door to its portfolio last year and Director Craig Broadley says it’s made business much easier. “The door is far easier to manufacture and has less wastage but for us the stand out innovation is the flush-fitted beading. It has reduced our stockholding because all the doors come with a pre-fit internal bead and therefore there is no need for cassettes. It’s helped us with order processing too because there are fewer component parts to order and hold in stock. It’s design technology at its best and has made a big difference to our business.”

Doorsmart has been a Distinction customer for 12 years and manufactures the Distinction Doors’ Signature range as well as nxt-gen. Craig is clear why his company chooses Distinction as their composite partner: “We partner with Distinction Doors because in our opinion they offer the best slabs on the market today. We have been with them for 12 years and over that time they have constantly delivered the latest development in composite doors technology.”

As well as the quality of Distinction’s products, Craig also appreciates the support that’s on offer. Doorsmart’s showroom has a large display of Distinction’s composite doors in a wide range of colours, together with glass styles, furniture and accessories for customers to browse and see the Distinction difference for themselves. There is also a high-end retail brochure that Distinction produced for Doorsmart through their inhouse Design Boutique studio.

Doorsmart is a family-run company based in Wolverhampton and has customers throughout the Midlands as well as London and the home counties. It combines a high- quality manufacturing set up with an expert, personal service to deliver an exceptional customer experience, something that has helped it to grow steadily year on year. In Distinction it has a composite door partner who can help it support that growth trajectory.