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17th September 2020
September Edition of Trade Counter News.
FREEFOAM LAUNCHES FIRESIDE CHAT VIDEO SERIES
Freefoam is launching a series of informative ‘Fireside Chat’ videos designed to open up discussion about important industry topics.
Covering all things roofline, the videos feature Colin St John, Freefoam Commercial Director as he talks about issues such as the changing roofline market, the complexities of the supply chain, colour and innovation, and the importance of forging strong ties with customers.
Freefoam Marketing Manager Louise Sanderson explains: “We’ve developed a series of informal videos so installers, stockists and the wider market can learn more, and agree or disagree, about important issues and trends that affect them. Freefoam Commercial Director, Colin St John, has worked in roofline for around 20 years and he gives great insight into changes in the industry and their implications for the future. In the series...
READ MORE ABOUT THE FULL ARTICLE HERE |
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| ENDURANCE LAUNCH NEW WEBSITE PLATFORM |
Having invested considerably in marketing since the start of the COVID-19 pandemic to help support Installer Partners, Endurance Doors have now launched a new generation website platform, that’s designed to bring in more homeowner leads than ever before, along with a new trade portal.
The new website at https://endurancedoors.co.uk has been developed with their digital marketing partners, ICAAL, and from an SEO perspective this new platform appears in the top five organic rankings for Google for over fifty search terms and number one for fourteen of them. The new functionality of the site should also improve these statistics further.
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| THOUSANDS DON’T REALISE THEY’RE OWED A TAX REFUND AS RESULT OF THE PANDEMIC |
2020 has been a tough year financially for almost everyone. With redundancies, pay cuts and enforced business closures, many people are desperately seeking ways to support themselves. Tommys Tax (www.tommystax.com) was founded in 2015 and has since secured a total of £20 million in refunds for clients. They launched their free app in April 2020 and it has helped over 10,000 people. On average, they currently secure a refund of £3,000 for those on PAYE and £2,800 for the self-employed.
Founder and tax expert, Tommy McNally says: “Just under half of the UK workforce (around 15 million people)[1] worked from home during the pandemic. Many of these people are missing out on tax rebates because they incurred job expenses. That’s because claiming a refund is complicated and many people don’t have the time, or know how, to find out what they’re owed.
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| FIRESIDE CHAT NO. 1: COLOUR AND INNOVATION |
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Freefoam Building Products are pleased to announce the launch of a new informative and interesting video focussing on colour roofline and product innovation.
As part of a series of informal and topical video discussions we are calling ‘Fireside Chats’, Freefoam Commercial Director Colin St John explains in this first video the trend for colour fascia, soffit and rainwater products, Freefoam’s approach to product innovation and how both aspects give Freefoam customers more choice and more opportunities. |
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| FURTHER CONSUMER INSPIRATION WITH MY RESIDENCE ISSUE 2 |
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The first issue of My Residence magazine has been a standout and overwhelmingly successful consumer marketing tool and so the launch of issue 2 has been eagerly anticipated right across the industry and by style savvy consumers too.
Not surprisingly, the format of My Residence remains unchanged and it’s available as a download or in print on recycled paper. But its format continues to be inspired by some of the biggest brands in the home improvement sector and it also embraces content from other social media channels including Instagram and Pinterest with mood boards. |
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| A BRANDED 3-STAR CYLINDER FROM ENDURANCE |
As the solid and secure Endurance Doors brand becomes synonymous with outstanding design, performance and security, they have further added to their credibility with the launch of their own branded ABS 3-Star cylinder as a standard offering.
It’s another important product launch from Endurance and they have partnered with ABS to develop this new improved specification branded, 3-Star, Sold Secure Diamond and Kitemarked high security cylinder. |
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| AVOIDING RISKY PROSPECTS MORE IMPORTANT THAN EVER, WARNS INSIGHT DATA |
Recently published financials show that the coronavirus crisis is continuing to disrupt the glazing industry.
After a difficult start to 2020, the financial implications for the fenestration sector are only just starting to show.
Managing directors are concerned that the entire supply chain may only be seeing the tip of a very large iceberg in terms of financial instability.
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Contact Details |
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| Address |
19 Heather Close,
Tickhill,
DN11 9UU. |
| Phone |
| 0780 505 1322 |
| Email |
| Email Me Here |
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