Leading aluminium systems house Exlabesa has rebranded the company’s vehicles with their distinctive corporate branding. The rebranding reached the UK’s motorways this month as the company’s lorries received their new look livery. Derek Hodgson, Exlabesa’s General Manager, commented: “We’re delighted with the look of the lorries. The Exlabesa brand is incredibly strong and we’re proud to see it applied to one of our most important marketing tools, our vehicles.”

Exlabesa became the new name of the UK’s foremost aluminium systems houses, Kaye Building Systems (KBS), earlier this year. The rebranding was done for three reasons. Firstly, because the company has always extruded market leading Exlabesa profiles. Secondly because it allowed KBS to build on their reputation and take it to the next level using the power of the Exlabesa brand. And thirdly, to enable it to benefit from the brand reach that an international company has to offer: Exlabesa is the largest privately owned aluminium extrusion company in Europe and operates in 40 countries on three continents.

Exlabesa has an exceptional reputation in the industry for being the best at what it does and adding value to every fabricator it works with thanks to the strength of its support. The company extrudes aluminium profiles and facades for domestic and commercial applications from its Doncaster headquarters. The product range includes the KWS51 casement window, the KWS75 casement window, rebated thermal doors, tilt turn windows, bi-folding doors, patio doors, thermal and non thermal shop fronts and curtain walling. All products can be anodised and painted in the company’s in-house anodising plant and in-house powder coating plant. All products are supplied ex stock from the warehouse for rapid delivery times.

So when you see an Exlabesa lorry on the motorway, remember that it’s the newly established company with the long standing reputation.