Advance 70 and Selecta Going from Strength-to-Strength

The Selecta renaissance continues to go from strength-to-strength with conversions to the Advance 70 Window and Door System reaching record numbers.Sales Director, Andy Green, talks about the reasons why an array of fabricators and installers areembracing the huge opportunities of being part of the UK’s only independent and family owned systems company.

The last two and a half years have been a tremendously busy period for everyone involved at Selecta, with the last six months in particular being busier than we’ve ever experienced in recent years. So much so, that I’ve had comments that I’ve not been seen in the industry press recently, but that’s only because I’ve been up and down the country visiting customers and converting unhappy fabricators over to the Advance 70 System and Selecta!

It’s All about Trust

During this time, we have seen a dramatic rise in the number of fabricators who feel they have been let down by their current window and door profile systems company. There seems to be a distinctive lack of trust – a breakdown of communication and support from their existing systems company. For me it’s all about trust. Commitment to customers, in all its forms, is integral to the success of their business and Selecta.

For us, being independently and family owned allows ourselves to keep things personal, which is a good thing, as we aim to build and develop partnerships whatever the size of their business. People buy off people and our success is testament to that ethos, having made 41 conversions already so far this year, we’re appealing to a broad range of large, medium and small fabricators from all over the UK.

Being that independent family run business continues to be an important and differentiating quality that more and more customers have come to acknowledge – there are so many like-minded, family run fabrication and installation businesses that we relate to. Building strong business relationships is a significant aspect for many companies and this, along with our personal touch, remains one of our strengths.

Meeting Customers Needs

Recognising customers needs is vitally important to both our customers and Selecta’s success. Recently, alarge trade customers requirement for a simplistic frame connection system,to suit their installer network, resulted in a brand new product development to accompany the Advance 70 System. This saw the design and launch of LINK70, a pre-glazed frame connection system, which makes for simpler and faster installation of pre-glazed frames on site.

The introduction of LINK70, mostly for the trade fabricator, has helped to reduce an installers average installation time of a standard conservatory by approximately 20%. It’s these kind of customer focused developments that have opened up new opportunities to both the fabricator and Selecta.

The Advance 70 Window and Door System has also undergone improved and upgraded product testing, covering PAS 24: 2016 and Secured by Design, thus enabling Document Q compliance and providing installers with the ideal window and door solution for new build projects. The upgraded PAS 24 and Secured by Design testing and certification includes casement windows, single leaf doors, French doors, patio doors and our innovativeEASi-FOLD doors. As a team we take a firm stance on product and customer development with product capabilities key.These are supported by our traditional family values and ethos of which is of paramount importance to us as a business.

With new marketing support packages announced along with a brand new exciting product developments planned for the beginning of the new year, we foresee an exciting and successful future for all whom are part of the Selecta ‘family’.

Find out how to #bepartofthefamilybycallingus on 0121 325 2100, email or byvisitingour website at

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