As part of its commitment to growing its approved partner network, George Barnsdale has appointed Charlotte Deykin as its new Approved Partner Manager.

Based at the company’s Lincolnshire factory, Charlotte brings a wealth of experience working with premium companies looking to expand into the UK market. Her account management skills coupled with her excellent business acumen mean she is well placed to work with new approved partners to help them maximise the opportunities presented by being part of the George Barnsdale Approved Partner scheme.

Set up to provide a supply and installation service to homeowners, the company is looking to expand its approved partner coverage in key areas like the South East, Cheshire, Yorkshire and the West Midlands. Charlotte will be working to identify partners that are committed to providing high quality, eco-friendly timber windows and doors that are made in the UK for discerning consumers. With the growth in the number of people looking for sustainable alternatives to uPVC and aluminium and the huge advances in timber window technology, ensuring they last twice as long as plastic, now is the ideal time for window companies to embrace a more sustainable business model.

Commenting on her new role, Charlotte said “we see our approved partners as part of our wider team and the face of our company in the homeowner market. We only want to work with people that are as committed as we are to offering homeowners high quality, bespoke timber windows and doors with a professional installation service. The bespoke windows market is not a pile it high, sell it cheap market and the rewards can be excellent for those companies willing to commit to it. I’m really looking forward to sharing the benefits of working with us with potential partners.”