RAISING THE BAR ON CUSTOMER SERVICE WITH MADE FOR TRADE

Ever since Made for Trade was incorporated in 1979, quality service has been an important part of the company ethos. The simple recipe of the best products available, at the best prices, backed up with the best service were the building blocks to MFT’s success and they still form the mission statement of the company some 42 years later.

Now I’m sure you have all been in a position where you have received poor service, and sadly it’s not uncommon in the arena of glass and glazing. There is nothing more frustrating than being on site and finding a problem only to be fobbed off by the supplier over some trivial item which prevents the job getting done. So why I hear you ask are MFT any different?

Well, whilst its always going to be impossible to eliminate site issues completely, especially when we are all reliant on courier companies to deliver our items, MFT claim that 100% customer satisfaction is their target! They say it is the company’s ability to deal with issues when they do arise which makes them really stand out from the crowd.

The key ingredients to this are people, training and importantly communication. They also try especially hard with their own brand of Korniche products to go a little bit further with the likes of marketing support, packaging, and instructions to make buying through MFT as painless as possible.

 

 

 

MFT now manufacture a significant portion of the national market share of lantern roofs and bi-folding doors, with that market share they need to make doubly sure they have the right resource to deal successfully with aftersales care. The current team of 5 lead by experienced manager Tracy Garrod work on staggered hours to ensure on weekdays when the customers are working so are they.

Tracy was chosen to lead the team as she comes with a broad background of senior customer service experience from consumer facing companies including Orange, EE and RED driving school. This type of experience and understanding the importance that customer feedback has to the operational part of a company, is completely key to providing an award-winning customer service level MFT hope to achieve in 2021 and beyond.

Tracy comments “It is absolutely paramount for me to understand the customer journey from beginning to end. It costs nothing to give good service and I instil in all at MFT that Customer Service does not start within the Customer Service Team, this usually is at the end of the customer experience. The journey starts as soon as someone picks up the phone and many companies forget about this element. It excites me to look at ways to improve from our customer interactions and the potential information you can get from listening to people and really getting to know this great industry.”

Product training is another key area in being able to provide top quality service, MFT operate regular training sessions where the customer service team gain experience of manufacturing and installation of MFT products so you can almost guarantee the person on the end of the phone knows what you’re talking about, and on the occasion they don’t there are 4 other team members there to step in and help out.

Communication is another area where MFT offer a little bit more. This starts out during the quotation process, continues through the order confirmation and delivery confirmation processes up to the point the goods arrive at your site. After that any further communication is passed to the dedicated aftersales team. Every enquiry that comes through is immediately issued with a case number that is passed on to the customer so enquiries can be tracked properly.

Most issues are cleared off the system and the cases closed with a positive resolution the same day, however on the occasion that your issue is a complex one a team member will gather details from you about the problem and enter them onto the system where they can be fully assessed by a member of the QC team.

 

The last part of the puzzle is the follow up, the customer service data that gets gathered on a weekly basis gets fed straight back into the QC and production teams ensuring that MFT’s continuous improvement targets are achieved.

Over 5000 (and counting) live returning customers cannot be wrong! Try MFT today for your Lantern Roof, Bi-folding or Sliding door projects and see what all the fuss is about.

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