The Genesis Installer Network (GIN) is a tonic for retail installers

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Glazing retailers across the country are already reaping the benefits of joining the Genesis Installer Network ‘GIN’.   Marcus O’Boyle, Business Development and Marketing Manager of Bison Frames discusses the benefits of ‘GIN’ membership and the advantages it can offer to retail installers’ businesses.

Installer network schemes are nothing new to this industry.  Over the years we have seen many schemes being launched with varying degrees of benefits being attached to them.  Manyschemes have a chargeable entry fee whilst the Genesis Installer Network,is free to join.  But the common thread with all these schemes is giving the installer access to a range of marketing and promotional materials to ultimately help them grow their businesses.

In theory that all sounds really good.  But ask any retail installer what he or she needs and you’ll likely to hear ‘more customers’.   Businesses today cannot just rely on their existing customers to fuel growth so the need for qualified leads has never been stronger.

Nothing is more important in business than knowing your business is in a strong position.  And quality consistent lead flow is the lifeblood of businesses and the major factor to every retail installation business I know of.

Having said that, while a regular source of consumer leads is important, the products within your portfolio are fundamental for future success and allows you to close the sale more effectively.  And let’s face it, a portfolio of mediocre ‘me-too’ products is just not going to cut it.

We are all aware that today’s consumers are so much more savvy when it comes to big-ticket purchases such as windows, doors and conservatories and take time to research the products they want in their homes.  This is one of the key reasons why the team at Bison Frames, home to the Genesis Collection, are heavily investing in our inbound marketing strategy to ensure our Genesis website ranks highly with search engines and provides the consumer with all the information they want. The results of this work are qualified leads for our installing partners.

A portfolio to shout about

The Genesis Collection of window and door products has taken the market by storm in recent years. Meticulously crafted by Bison, the Genesis Collection offers a range of premium windows and doors to enhance anyinstaller’s portfolio while giving today’s consumer the high-end products they are looking for. And by uniting a team of high-quality retail installer partnersinto the GenesisInstaller Network, we are able to develop the Genesis brand into the consumer.

Approved installers of the Genesis Installer Network benefit from qualified homeowner leads resulting from consistent and targeted consumer marketing campaigns. Offering products from the Genesis Collection and membership to ‘GIN’ gives retail installers the tools to demonstrate their professionalism whilst advocating excellence in their business and association with the respected Genesis retail brand.

The Genesis Installer Network is free to join and member companies receive a dedicated company page and gallery on the Genesis Collection website, which further drives consumer interest for each retail installer. This gives installers the opportunity to enjoy greater visibility and generate additional local sales leads. A full range of exclusive marketing literature and support packages are also accessible.

Installers interested in being part of the Genesis Installers Network are invited to log into Bison Frames’ website at https://bisonframes.co.uk/register-for-genesis-installer-network/to register their interest.

Our partnership approach

While the Genesis Installer Scheme is an impressive way to secure more business, it is far from the only benefit that working with Bison offers. We are an exceptional customer-focused business and our mission is to help our installing partners grow by providing proactive marketing support, product excellence, technical advice and reliable customer service. From fast quotations, superb quality products to in full, on time deliveries.  We work together with installers so you can price and fit products with complete confidence helping protect your cashflow and your reputation.

Bison is one of the most exciting and innovative companies in the industry today and is enjoying extraordinary success as a result. The Genesis Installer Network allows retail installers to benefit from a share of this success and help grow their businesses.  So, if you’re a lover of ‘GIN’, we need to talk!

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