Mark Tetley, Director of Bison Frames, discusses how ‘BISON’ has become synonymous with exceptional quality and product development and also explains why focus and attention to detail makes the difference.
In an industry that is full of ‘me-too’ products, it is important to have a range of bespoke products in your portfolio that help you stand out. It’s products like these that can attract a premium, help you establish your reputation for offering something a little bit different and create opportunities that aren’t available to other competitors.
At Bison, we understand the importance of this and our comprehensive product range gives installers exactly what they need.
This is perhaps best demonstrated in our Genesis Collection. From the very start our approach to the Collection was that every product that bears its name must meet our company’s high standards: it must be at the very sharp end of innovation, offer exceptional attention to detail and have no compromise on quality.
This focus is what has helped Bison’s Genesis Vertical Slider, launched at the very first FIT Show over 4 years ago, become the best-in-class product for the industry. The fully mechanically jointed construction to both sash and outer frame is perhaps the most noteworthy point, and details such as optional Georgian bars, colour coordinated pile seals, run-through horns, deep bottom rail and quality hardware combine to create a truly standout product. This same focus is what will also make the difference with the soon-to-be-launched Genesis Flush Sash, which uses the quality Deceuninck profile at its heart and will complement the Genesis Vertical Slider.
The Genesis Collection windows not only offer outstanding attention to detail where aesthetics are concerned, there is also a real focus on the things that matter in a 21st century window. Both windows can achieve a Window Energy Rating of A (A+ in the case of the Flush Sash), which means they offer incredible thermal efficiency advantages over the windows they replace. Both windows place a real emphasis on security too. Genesis products are authentic in appearance and also meet and exceed modern day security standards for complete peace of mind and Document Q compliance. The Genesis Flush Sash will be launched with PAS24 accreditation and we have just received the test results that confirm that the security standards are just as high on the Genesis Vertical Slider and it carries the PAS24 accreditation too.
Of course, if you are going to stake your reputation on quality and attention to detail, this needs to be reflected not only with bespoke products but throughout your entire product range and that also includes our welded products.
In early 2016 a huge investment was made in our manufacturing set up to further improve the quality of our welded products. Bison became one of the very first companies in the UK to invest in the latest Graf SL4FF Evo seamless welder, which eliminates the welding seam and moves standard welded product aesthetics into a totally different league. It’s a development that is making an incredible difference to our welded versions of the Vertical Slider, Flush Sash and our new Slider24 patio door. The feedback from our installer network is that the difference in quality of the seamless weld is astonishing and they are also over the moon that we decided to offer this at NO EXTRA COST, putting them head and shoulders above their competitors. It is investments such as these that demonstrate our commitment to technological innovation as well as to the continuous development of our products and guarantee they stay at the forefront of the industry.
Bison have the same commitment to our customer service and support. We recently launched www.genesiscollection.co.uk: a homeowner-focused website designed to drive warm leads to our loyal customers. We also have stunning marketing literature that enhances our installers’ sales efforts and a wealth of other support designed to add value to a business. Bison offer a compelling package of benefits, value for money, reliable deliveries and are a company you can trust.
We’ve made a name for ourselves for quality, technological innovation, customer service and the attention to detail of our bespoke and welded products. Everyone at Bison is proud to be able to say that this means one thing: if you want to have quality bespoke and welded products in your portfolio, you need to talk to Bison.
