Since 2009, Blaxtair® smart cameras have been fitted to construction machinery and industrial vehicles, allowing them to detect workers and thus avoid collisions.

Blaxtair® is the only equipment that can identify a person from another type of obstacle and consequently sound a relevant and reliable alarm, it is adapted to all kind of machinery.

Over 5 years, the basic model has continuously evolved and many clients have chosen this solution to make their construction sites safer (Vinci, Colas, Caterpillar…). Currently in talks with major manufacturers such as Caterpillar for the implementation of industrial vehicles in factories, Blaxtair aims at becoming a global benchmark for the protection of peripheral areas surrounding industrial vehicles.

Blaxtair® has decided to entrust the management of its press relations to the agency, Une Affaire de Presse…The task of the agency will be to increase the brand’s reputation in the popular press, whilst maintaining the reputation it already holds within the trade and specialist press in The United Kingdom and France.

The agency will use its expertise to position Blaxtair® as the innovative solution for making the work of industrial vehicle drivers as safe as it can be.

Blaxtair® is a brand of Arcure, an innovative and dynamic company supplying complete protection solutions for dangerous areas around industrial vehicles.

About Une Affaire de Presse…

Since being founded in April 2010, the press relations agency ‘Une Affaire de Presse…’ has specialised in the tourism, beauty, fitness and well-being sectors, representing renowned clients, such as LPG® and Havas Voyages.

In 2015, the agency launched into the field of innovation by integrating Blaxtair® into its portfolio of clients.