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Today’s installers often work with a wide range of suppliers which can prove challenging.As a result, manufacturers who offer both quality products and a reliable service are being sought more than ever. Marcus O’Boyle, Business Development and Marketing Manager at Bison frames discusses the benefits of partnering with Bison and the advantages it can offer to installers’ businesses.

We are all familiar with that age-old business mantra ‘customer is king’. It serves to highlight the importance of customers in business. But in this ever-evolving, time-pressed world ‘customer is king’ means more than just subscribing to good customer service – it means practising it too.

In today’s competitive market, few companies can afford to let customer service slip as the knock-on effect can be felt throughout the supply chain, especially at installer-level. Goods that are wrong, late or even damaged affect not only your bottom line but also your reputation. Call-outs, replacement costs and reputational
damage will all have an impact on your business especially in an economic climate where everyone is choosing their suppliers more carefully.

If you are one of the many installers who continues to experience poor customer service then perhaps it’s now time to act. At Bison Frames we continually invest throughout the business and have set up reliable systems to ensure we offer the
highest quality products, quality checked and delivered on time and in full. This service commitment allows us to enhance the installer’s experience, profit and reputation.

Furthermore, we support installers’ businesses at every level to ensure we meet the needs of our growing customer base.

We know that installers value a comprehensive product portfolio to allow them to offer a broad range of products into the consumer. The sale into the end-user is challenging. The customer of today is well rehearsed on what they want and unless you can show that you have something different to offer, the sale becomes even harder with just ‘me too’ products in your portfolio.

Over the past few years we have witnessed an influx of products with very similar overall aesthetics with little to differentiate. But today’s customers are likely to demand something much more than a ‘me too’ product. Nothing is forever and replacement is often inevitable whether driven by a desire for change in taste, improving thermal performance or simply because the product wears out. In the
replacement window market, it is more likely to be the first two points, where consumers want something different while improving the energy efficiency of their home.

The headline-grabbing products in Bison’s portfolio is The Genesis Collection: a range of meticulously crafted Aluminium and PVC-U window and doors that deliver the
high-end products that today’s consumer is looking for and an added-value upsell for the installer. The Genesis Collection includes vertical sliding windows, flush casements, patio doors, entrance doors, bifolding doors and lantern roofs in a choice of PVC-U and aluminium.

In short, the Collection offers everything the market wants: looks, performance, sustainability and value for money.

We offer a partnership approach to our customers. Not only is our product range one of the best in the business, we make sure we offer a high level of support too. For
example, our GIN (Genesis Installer Network) has been designed to provide our retail installers with many growth benefits including qualified homeowner leads as a result of our targeted consumer marketing. On the other hand, some installers simply want a good product and a reliable service and we can certainly help there too. Every one of our products are manufactured to high, exacting standards and offer a fast turnaround so you can buy, supply and install products with complete confidence.
Our industry needs customers to have peace of mind with a quality product and this is what the Bison team deliver.

As a business, we continually invest to ensure we offer the latest products to satisfy our customers. As end-users become ever-more educated about what’s on the
market, it’s more important than ever to make sure that your portfolio features products that genuinely set you apart. We believe success isn’t just about meeting high quality manufacturing standards, a strong commitment to delivering a high
level of customer service is equally important. To be successful we understand fabricators need to offer more, do more for their customers. Exciting new additions
to the Genesis Collection coupled with Bison’s retail support and a comprehensive product / installer marketing schedule in 2020 means there has never been a better time to work with Bison Frames.

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