Fast approaching a year since its launch, Emplas has reported continuing growth in its game-changing installer network.
The Emplas Installer Partnership, gives qualifying customers access to lead generation, sales and marketing support, including their own website, in addition to 24/7 online ordering, one of the industry’s most comprehensive product ranges and most competitively priced composite door offers.
Offered at no additional cost, the launch of this unparalleled support package in summer last year represents a challenge to traditional system company and fabricator retail support models.
This is underpinned by its direct sector experience as gained through its own (and Northamptonshire-only) retail business T&K, which claimed the G12-Awards Installer of the Year and G14 Conservatory Installer of the Year titles.
Almost a year into the retail support scheme and Emplas has reported continuing demand for membership.
“The response we have had from our own installers but particularly new prospects has been fantastic”, said Mike Crewdson, Sales and Marketing Director, Emplas. He continued: “Recovery has been great in driving demand but the market remains competitive.
“We have spoken to a lot of installers who haven’t received an appropriate level of support from their incumbent supplier and who have recognised that by joining us, they can gain that critical edge that sits between new business and growth, or continued pressure on margins.”
At its last review, Emplas’ product quality was rated good or excellent by 98.7 per cent of its customers compared to an industry average of 79.2 per cent. It also scored an enviable 99.3 per cent figure for complete and on time deliveries compared to an 84.6 per cent industry average.
Its focus on customer service contributed to Emplas’ place as a finalist in the G14 Fabricator of the Year category and the winner of the Customer Service Initiative of the Year for its Customer Information Manual.
This gives Emplas installers instant ‘jump-to’ access to everything they need to know about products and processes in a single resource. Part of a wider investment made by Emplas in digital customer service this sits alongside Emplas’ Window Designer and Door Designer as part of an online portal, delivering the flexibility to place and track orders 24/7.
All of this comes in addition to direct marketing and sales support from the Emplas team. This includes own-branded tape, localised product literature and ranges, all geared towards developing its customers brands in the areas in which they work.
Crewdson concluded: “We have always been conscious of the importance of getting the balance right. We give our customers online tools but they also get their own dedicated customer service manager
“We’re not offering a ‘one size fits all’ programme but a dedicated support package that is fully catered to the needs of each customer and which will support them in building and growing their brand and their brand identity, locally.”
To find our more follow us on twitter #InstallerPartnership or @emplaswindows. For more information visit www.emplas.co.uk , email info@emplas.co.uk or call 01933 674880.
