2017 was an unsettling period for the industry and the recent decline of some of the largest names in construction will continue to have serious ramifications for many throughout the next twelve months and beyond. Knowing people on both a personal and professional level who have been affected, it has been heart-breaking to see how badly some companies have communicated and yet inspiring to see how many individuals have embraced the power of social media to share experiences and support.

When the outlook seems bleak, there is understandably the need to make cutbacks and PR and marketing budgets are usually the first to go. However it is those companies that can maintain a dialogue with their target markets who are more likely to weather the storm. These companies recognise that communication, whether done via website, trade press or social media, is essential to maintaining brand awareness and building credibility and trust, and we are proud to be working with a number of such likeminded construction clients to deliver strategic marketing support in 2018.