Kurt Greatrex, Sales Director, Dekko Window Systems

, Whats Your Opinion

A FIT Show debut, expanding our three premium product lines and revolutionising fabricator marketing support – 2017 was an outstanding year at Dekko! Brexit or not, we are really positive about 2018 too!

With demand for standard products declining, premium will be the way forward in 2018. It’s something that we are seeing already as installers continue to partner with us, but also many of our customers are now spending more money on fewer products. Throughout 2017, we have helped installers nationwide switch their focus and really push forward with premium products. Whether it’s our seamless Infinity uPVC range, our Räum aluminium collection or Residence, installers are moving ahead of competitors, capitalising on consumer trends and gaining greater margins. Of course, every fabricator will now profess to offer the complete premium package. However, no installer can sell premium product lines with bland, overprinted brochures from their suppliers. We offer Make It Yours, a full suite of completely customisable sales material and marketing support which dovetails the products and follows the customer’s branding and unique message, reinforcing their credentials.

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