National Plastics, the UK’s largest independent trade counter network has just got even bigger, with the company opening a new store in Wednesbury.

The new depot continues an unprecedented period of growth for National Plastics. Managing Director, Geoff Foster says, “Our long-term plan is to grow to a network of over 50 depots by the end of 2017, ensuring there’s no UK area without convenient access to one of our trade counters. With the new Wednesbury base we’ve fortified our position in the West Midlands, further extending National Plastics’ values of superior quality products, great value and exemplary service throughout the area.”

National Plastics is renowned for being a one stop shop for the trade. Its range covers everything from drainage to roofing and everything in between. Products are available at all price points, so there is something for every project, no matter what its scale. Geoff comments, “Everyone is very time-pressured these days. Stocking as broad a range of products as we can means we reduce that pressure a little. It means customers need to go to fewer places for their supplies, saving them time and making their lives easier.”

The National Plastics business model has proved very successful. It has grown substantially in the past few years, even in the face of the recession, adding £10 million to its turnover in the last five years alone. Geoff comments, “Our growth is something we are very proud of. Some of it is thanks to acquisitions and opening new sites, but it’s mainly because we have increased sales to our customers by offering an ever-wider range of products, holding huge amounts of stock and being able to deliver, in many cases for free.”

National Plastics is one of the industry’s big success stories thanks to a simple formula: give customers what they need. The new store in Wednesbury will bring that service to even more people in the West Midlands.