Freefoam Building Products has just given its website in the UK a completely new and dynamic look. The new site has users at the heart of every page, and reflects Freefoam’s confidence in its product range, company credentials and well established brands.
Access to information online has led to the continual fragmentation of traditional business and consumer markets. Freefoam has embraced these challenges and developed their new site to address these issues by providing separate areas for both building Professionals and Homeowners – with targeted content and specialist tools to enhance the customer experience for every visitor.
With clear imagery to show-case the range and detailed information on every product the site has been designed to help support visitors through every stage of their decision making process. From case studies and design tools to help visualise product colours and finishes to support with scheduling and access to CAD images the site helps to illustrate the options available to visitors.
Louise Sanderson, Marketing Manager explains “We recognise how important it is for site visitors to quickly find all the information they need. We have included easy drop down menus for product searching and clear calls to action on every page to help visitors find their nearest Freefoam supplier. We have also added our most popular pages, like Brochures and Technical information, to the home page to allow visitors instant access from the moment they land on the site. We want to help visitors make an informed decision.”
Colin St John, Commercial Director “Having a strong online presence is fundamental to any business and this new site reflects our strength in the PVC building product sector. As manufacturers we have developed this site to make it easy for visitors to start an online conversation with Freefoam. The site showcases our products and gives architects, builders and homeowners the support they need to progress their projects.”