It isn’t often a new technology comes along that dramatically improves the way people work. But that’s exactly what is promised in the latest innovation from Insight Data.
Managing director Andrew Scott makes the announcement; “For years, marketing and sales teams were content using spreadsheets and prospect lists to find and engage with new customers. But we all know the speed of doing business has accelerated and every company needs faster, better ways of driving sales.”
After two years of development, Insight Data has launched Salestracker Mobile, hailed as the world’s first mobile sales and marketing platform with live prospect data.
“This really changes everything. Now for the first time sales people have direct access to the latest, most vital information to target more customers and close more sales. It puts in-depth market intelligence at their fingertips so they work smarter, faster and more productively.”
Salestracker Mobile contains detailed information on up to 60,000 potential new customers including fabricators, installers, general builders, architects, major house-builders and main contractors.
What makes the system unique is the way data is updated live in real-time. Insight Data uses 7 different methods to update and manage its database – including a dedicated call-centre with a research team making over 20,000 telephone calls every month. It means people are always using the freshest, most up-to-date information.
“This technology is engineered from the ground up and packed with new innovations” says Andrew. “Just imagine arriving early for a meeting. Tap one button and Salestracker Mobile displays a map of all the fabricators and installers close to your current location, with detailed information such as products, profile system and even volumes, along with contact details of the decision makers.”
The map integration is a powerful feature and will even give driving times and plan the route, with icons that represent prospects, leads and customers.
The system also has a clever search feature, which enables users to instantly search for any company on the database, or carry out a search of particular businesses within a specified radius of the current location, with click-to-call and click-to-email straight from the phone.
It means sales people can check out a potential customer just before a meeting and get all the key information they need.
Salestracker Mobile includes all the CRM functions of the desktop version and they work seamlessly together. Add notes following a sales visit and it’s instantly available back at the office. Tasks can be created with follow-up reminders sent to yourself or other users, and Salestracker lets you know when it’s been completed or if the task is overdue.
Andrew adds; “The lead management system in Salestracker is perfect for busy sales people and managers. It means every lead can be prioritised and followed up to maximize sales, with great tools like lead-ranking, sales pipeline and reminders.”
Salestracker is suitable for all companies regardless of size, with 700 current users ranging from small local suppliers up to international systems companies. It uses the latest cloud technology so there is no software to install or maintain; it simply requires an internet connection.
Salestracker Mobile is available in two versions, a dedicated iPhone App and a universal mobile-web application that is suitable for virtually every smartphone including Windows and Android devices.
“We think it’s the most important sales and marketing step-change for our industry in a decade” Andrew Scott, Managing Director. For details of Salestracker, and Salestracker Mobile, call Insight Data on 01934 808293 or visit www.insightdata.co.uk
