Sierra Windows, a leading PVC-U and aluminium fabricator, has unveiled its new sleek logo and refreshed visual identity across all platforms. The comprehensive rebrand is part of Sierra’s ongoing efforts to better align its image with its value proposition as one of the UK’s premier fabricators, known for its customer-centric approach and commitment to delivering high-quality products and service.

The updated branding is being rolled out across Sierra’s website, social media channels, vehicles, signage and marketing materials, marking a significant milestone for the longstanding trade fabricator.

Kay McGrady, Trade Marketing Manager at Sierra Windows, said: ”We are delighted to introduce our new branding, which reflects Sierra’s evolution as a business. As a leading trade fabricator, we are dedicated to providing innovative product solutions and exceptional customer service. This new visual identity reaffirms our commitment to excellence and positions us for continued success in the market.”

The decision to refresh Sierra’s branding was made after careful consideration, with a focus on maintaining the company’s core values of trust, quality and integrity. While the established colour palette has been retained for its symbolic representation, the typeface has been updated to give the logo a more modern and professional look.

Kay commented: “We are proud of Sierra’s longstanding heritage and the reputation we have built over the years. This rebranding presents a refreshed and refined image to our customers and partners. We are still the same Sierra, dedicated to delivering excellence in everything we do.”

Sierra Windows is a part of the Epwin Group, a leading provider of building products in the UK. Based in Paignton, Devon, Sierra has been a trusted trade fabricator since 1976, with a reputation for providing high-quality PVC-U and aluminium frames to customers nationwide.  Kay concludes: “As a forward-thinking business, we felt it was the right time to refresh Sierra’s corporate image to reflect our present-day business ethos. We are delighted with the new, modern image that aligns with our innovative approach and commitment to excellence.”