Triple Glazing ‘Debate’

, Letters

Following the Triple Glazing ‘Debate’ organised by Edgetech, and I use the term loosely when I say debate, I have had a few contentious conversations with people involved within the industry and it seems we are in agreement when it comes to ‘Triple Glazing’ pros and cons.

Dear Chris,

Firstly I must congratulate Edgetech on a well organised Triple Glazing event at the Ricoh Arena recently. What gets to me though is the lack of concern for the general consumer. Having listened to the pros and cons of triple glazing for the industry glass manufacturers, system suppliers, hardware manufacturers, machinery suppliers, fabricators and installers where was the argument for the discerning customer? It was highlighted that Triple Glazing was marginally better performing when it comes to energy ratings and acoustic performance, but at what price? What every single person whom attended the event failed to realise is that outside of room and once removed from rigours of work, we are all consumers! We all purchase goods just like our customers do and as a ‘consumer’ I would like to know what are the benefits of Triple Glazing over a standard A Rated Double Glazed Unit? At what premium? What is the payback on Triple Glazing? Surely it is more likely that the glass unit will fail well before the consumer sees any financial benefit.

It has taken years of flack to try and get rid of the ‘Double Glazing Salesman’ tag and whenever you mention you are from this industry to anyone, you hear a change in their tone and an almost groan towards the proverbial ‘Double Glazing Salesman’ label of which we are all associated. I believe that with Triple Glazing this is not going to help this matter and the more astute customer will do their research and the ‘lazy’ sales techniques of “Triple Glazing is better because three is better than two…” will again damage the image of the ‘Double Glazing, now to be Triple Glazing Salesman’. Let us all be cleverer with this. Clever marketing supported by factual information. In fact I’ve been saying bigger isn’t always better for years! Ad campaigns with scenarios of two being better than three and so on. Let us explore and sell the full potential of Double Glazing and not dupe the consumer in to paying over the odds for something that they will never see the real benefit from.

Regards,

Mark Walker

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